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True Advertising, 2000

True Advertising was an exhibition of three billboard images in Winnipeg, Manitoba, Canada in the summer and fall of 2000. The billboards promoted three new products, all of which were a little too good to be true. People wanting to find out more about the products or complain about them were directed to the True Advertising website where promotional material was provided. The site also included a feedback script so that visitors could post their comments.

The project was jointly hosted by The Floating Gallery and Plug In Gallery.

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